TCL becomes title sponsor of GT World Challenge Asia Esports Presented by Tarmac Works
Fast-growing consumer electronics company and leading player in the global TV industry, TCL Electronics, is the new title sponsor of GT World Challenge Asia Esports Presented by Tarmac Works.
The brand’s logos will appear on screen and in game throughout the championship’s final two rounds, which take place at Spa-Francorchamps later today (November 24) and Suzuka on December 8, while a new ‘TCL Driver of the Year’ award will be presented following the season finale.
Henceforth, the series will be known as TCL GT World Challenge Asia Esports Presented by Tarmac Works.
Founded in 1981, TCL now operates in over 160 markets globally. According to Sigmaintell, TCL ranked second in the global TV market in terms of sales volume in 2019. TCL specialises in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.
TCL represents the second major sponsorship collaboration for SRO Motorsports Group’s new Asian sim racing series, which also counts Tarmac Works as a presenting partner.
The regional esports championship brings together professional and amateur real-world and virtual drivers from across Asia and the south Pacific who compete at five events on Assetto Corsa Competizione – the official game of GT World Challenge Asia Powered by AWS.
Each round’s two 60-minute races – one for sim racers, the other for real-world drivers – can be watched live anywhere in the world via SRO Motorsports Group’s Twitch and GT World Youtube channels, while Mandarin commentary is available on Huya and iQIYI’s dedicated Chinese broadcasts.
Kevin Wang, CEO of TCL Industries Holdings Co., Ltd. and TCL Electronics: “Sports are essential to TCL’s global branding strategy. We are thrilled to be partnering with SRO Motorsports Group to offer exciting games to fans around the world.”
The penultimate round of 2020’s TCL GT World Challenge Asia Esports Presented by Tarmac Works begins this Tuesday at 19:40 HKT.
ABOUT TCL GT WORLD CHALLENGE ASIA ESPORTS PRESENTED BY TARMAC WORKS
SRO Motorsports Group’s officially sanctioned sim racing franchise extends to Asia this autumn with the creation of the TCL GT World Challenge Asia Esports Presented by Tarmac Works. The five-round campaign began on October 6 and follows standalone, non-championship Charity Cup races at Suzuka on August 29.
Assetto Corsa Competizione – the official game of GT World Challenge Powered by AWS – will host all six events after successfully staging SRO’s European and US esports championships earlier this year.
Indeed, following the success of its other esports series, SRO is now fully focused on providing Asia’s real-world drivers, pro sim racers and general public with a professionally managed and highly competitive online racing environment. Experience gained in Europe and America will make TCL GT World Challenge Asia Esports Presented by Tarmac Works SRO’s most polished sim racing product to date and introduce several new aspects familiar to fans of real-world competition.
Like its continental counterparts Asia’s esports series will be staged on Assetto Corsa Competizione’s popular PC platform with the help of ACC’s developers, Kunos Simulazioni, while AK Informatica will once again provide first-class technical assistance and management.
2020 TCL GT WORLD CHALLENGE ASIA ESPORTS PRESENTED BY TARMAC WORKS CALENDAR
Charity Cup – August 29 – Suzuka, JPN (non-championship)
R1 – October 06 – Monza, ITA
R2 – October 27 – Laguna Seca, USA
R3 – November 10 – Silverstone, UK
R4 – November 24 – Spa-Francorchamps, BEL
R5 – December 08 – Suzuka, JPN
Images (click to download): Xynamic Automotive Photography
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